Start-up businesses often don’t set money aside for a marketing budget. I have seen companies over and over begin a business on a shoestring budget only to wonder where the customers are. Have a great idea for a business? Don’t forget to plan your marketing strategy in advance.
5 Tips to Get Your Product or Service Noticed
The list below is by no means exhaustive but these are five ways to start to get your business noticed. Some items you will be able to do yourself, while with others we recommend professional assistance.
1) Develop a professional website:
Some people are equipped to create a professional website and some try one of the “simple” plug and play templates only to be surprised that it is harder than it looks. Understand why you want a website. Is it to get more organic traffic? Is it so someone goes there when they get your business card? Websites help you create your brand and attract your target market. Whether you hire a company or do it yourself, make sure your target market and marketing message are clear, the website is easy to use and it looks professional.
2) Social Media is a must:
While the direction social media is taking is definitely an advantage to the large, well-endowed company who can “pay to play”, the small companies still need to be on the right social media for them. Know your target market and choose your platforms wisely.
3) Google My Business:
Some new businesses forget about this free platform. It’s a great way to stay in front of people, track link clicks on your website and phone number. You can continue to update the platform on a regular basis with new photos and information.
Did you know that 85% of businesses use video as a marketing tool and 88% of those using video report that it gives them a positive ROI. YouTube is the number two Search Engine behind Google! Why wait on taking advantage of video for your business?
5) Cross Promotion:
Build alliances with potential strategic partners who are able to cross promote your business and you cross promote theirs. This is an inexpensive yet effective way to get the word out about your business.
While the above list is by no means complete, it gives a new business or a business that has not focused on online marketing a clear path and direction. If you need help or assistance, reach out to a professional company that is able to provide an evaluation of your current online marketing strategy and a clear direction moving forward. BCOSF Media offers a complimentary consultation of your online presence with no obligation. Set up your appointment today or contact us at (561) 276-4422.