Marketing a New Business on a Limited Budget

This article has been updated on March 27, 2020 to reflect the changes with the COVID-19 pandemic. Start-up businesses often don’t set money aside for a marketing budget. I have seen companies over and over begin a business on a shoestring budget only to wonder where the customers are. Have a great idea for a business? Don’t forget to plan your marketing strategy in advance. 5 Tips to Get Your Product or Service Noticed The list below is by no means exhaustive but these are five ways to start to get your business noticed. Some items you will be [...]

By |2020-05-28T19:58:22+00:00January 3rd, 2020|Marketing, Online Presence, Social Media, Videos|0 Comments

Video Marketing: How to Optimize Your Online Presence through Social Media

Video marketing has become more and more important in marketing on all social media platforms and not just YouTube. Now video can be integrated on Facebook, Twitter, Instagram, Snapchat, and even for Google AdWords Campaigns. Although cоnѕumеrѕ аrе ѕаіd tо trу products thеу ѕее іn TV соmmеrсіаlѕ, a lоt more рrоduсtѕ hаvе become hоmеbrаndѕ wіth thе hеlр оf еffесtіvе vіdео аdvеrtіѕіng on social media platforms. Wеb аррlісаtіоnѕ hаvе іmрrоvеd thе quality оf communication bеtwееn buѕіnеѕѕеѕ аnd соnѕumеrѕ. You are more lіkеlу tо fіnd buѕіnеѕѕеѕ on ѕосіаl media platforms wіth еffесtіvе vіdеоѕ аbоut thеir рrоduсtѕ and services. Vіdеоѕ аrе ѕаіd [...]

By |2017-06-26T13:41:43+00:00June 26th, 2017|Videos|0 Comments

Video Marketing and SEO

Video marketing has taken the center stage. Firms now leverage quality media content into marketing of their services. Video marketing has proven to be very effective in promoting a company’s service, product, or market brand. It is no hidden secret that search engine algorithms favors videos. Here are some of the ways video marketing impacts SEO: Visually and mentally receptive: With various ads and campaigns flooding cyberspace, people are overwhelmed with information they find difficult to process. Videos are short, sweet, understandable and clear. Improving a company’s SERP (Search Engine Results Page) rank: The research carried out by Forrester [...]

By |2017-01-03T01:05:40+00:00October 25th, 2016|Videos|0 Comments

What is Retargeting?

What is retargeting in online marketing? Have you ever gone to a website to look at a product, left the site suddenly that product from that company is following you around as you browse the internet and social media? Welcome to the digital marketing world of retargeting! Retargeting is a kind of online marketing, display advertising method that helps the brand stay in front of the user even after the user leaves that company’s website. Retargeting keeps tracks of people who visit your site and then your ads are displayed to them even when they visit other sites online after leaving your site. [...]

By |2016-10-30T19:03:01+00:00October 21st, 2016|Videos|0 Comments

Are You Using Video in Your Marketing Strategy?

Do you have a welcome video on your website so your potential customer gets to know you and your business? Do you know your conversion rate on Internet marketing campaigns? Are you seeking to improve your online presence? Video is becoming the marketing strategy for B2B business with over 74% of B2B marketers stating that video converts better than written content. The B2C market is not far behind. But too many small business owners hate seeing themselves in video including yours truly. It’s necessary to get past that! Let me share these stats with you: According to an article [...]

By |2017-01-03T01:05:41+00:00October 17th, 2016|Videos|0 Comments

Is WordPress the Way to Go in Website Design?

Today Small Business owners have choices in how you want to be represented on the web. No longer must you have a coded site that is controlled by your Webmaster where you must contact him or her to make any changes. In fact you have a ton of options and more continue to pop up daily. The four most popular seem to be WordPress, Wix, Weebly, and Squarespace that allow you to update the website yourself or better yet have your assistant update it. Each of these platforms offers you a wide range of choices for the look and [...]

By |2020-05-04T22:04:24+00:00October 13th, 2016|Videos|0 Comments