Optimizing for the Google Map Pack The Google Map Pack pops up right after the three Google Ads when you are searching for a certain kind of company. If I type in personal injury attorney, first see the three Google Ads at the top (and sometimes more if Google warrants more); next you will see the Google Map Pack, which entails a map with a list of companies and where they are located in your area; next you will see the organic listings and finally you will see four more Google Ads. The Google Map Pack is the [...]

The Google profile can significantly enhance your online presence, making you more visible and accessible to those looking for your services or skills. Whether you're a business owner, a freelancer, or a professional, here are five effective ways to optimize your Google profile: Complete and Update Your Profile Information: Too often we see businesses do the bare minimum. They fill out the name, address and phone and maybe add their logo. When it comes to completing every section, they don’t do it! It’s important that every section of your Google profile is filled out. You are able to add [...]

Many solopreneurs and new business owners want to manage their own local SEO. They aren’t big enough to hire a marketing company but they also want visibility. If you are a brand new company, it’s important to build your online reputation. Below are five dos and don'ts to effectively manage your local SEO. Dos Google Profile Listing: Your Google Profile is one of the most important aspects of Local SEO. Optimizing the Google Profile to ensure your listing is complete and accurate, including your business name, address, phone number, and operating hours is essential. Regularly update your profile [...]

Most entrepreneurs that own small companies have no idea about ADA compliance on a website. Either they think it’s for the big company that sells to hundred of millions of people or they are just unaware.  What is it? It is a set of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively use websites. What type of disability?  Blindness Motor & Mobility Color Blindness Epilepsy Blurred Vision Cognitive Disorders Aging Cataracts & More Why do I need to have it now? According to the Seyfarth Shaw LLP blog, “The total [...]