Workshop 2017-02-09T21:16:20+00:00

How to make your nonprofit brand and organization stand out in today’s world

Monday, March 13th
9:00-11:00 am

Delray Chamber of Commerce
140 NE 1st St., Delray Beach, FL. 33444

Workshop Description

Join Tina Pugliese of Pugliese Public Relations and Allison Turner of BCoSF Media for this two-hour complimentary workshop. Knowing how to both brand and market your organization can make the difference between success and failure. Learn why the brand is as important as the marketing of the website. Learn how to use aspects of online marketing as well as PR to strengthen your brand for your clients and donors. Public Relations is all about communication—telling your existing and potential clients, staff, shareholders and suppliers about you and your nonprofit. Video, Social Media and your website builds your brand so you build your donors and success. Join us for this two hour complimentary workshop to learn more about how to stand out in today’s world.

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Presenters

Public Relations is all about communication—telling your existing and potential clients, staff, shareholders and suppliers about you and your nonprofit. It is about the image and reputation of you, your services and organization. It is a continuous process and should be an on-going part of your outreach activity.

What is the true purpose of public relations and how can it really help impact the growth of your nonprofit? In order for the media to succeed, they need information that is both useful and entertaining for their readers. In this workshop, participants will learn how to develop, implement and evaluate a public relations strategy. Examples will be utilized to demonstrate how effective and media-friendly materials can be instrumental in getting nonprofits to the next level.

Knowing how to both brand and market your organization or company can make the difference between success and failure. Learn why the brand is as important as the marketing of the website. If you have a weak brand it is very tough to get the name recognition to get consistent donors or customers. Find out how nonprofits can strengthen their brand not only for clients and customers but also for donors. Knowing how to create a strong brand and marketing it well with video and social media is a win-win for the organization, the clients and audiences served, and the donors who support the organization.